Infinite Scrolling: Pros and Cons

A great article on the pros and cons of infinite scroll.

It’s not exactly new, but you probably encountered far more sites with infinite scrolling functionality in 2012 than you did in 2011, and there’s a good chance you’ll come across even more in 2013.

With popular services like Twitter, Facebook and LinkedIn bringing infinite scrolling into the mainstream, it’s no surprise that more and more product managers are considering doing away with old school pagination.

But is infinite scrolling a good trend or will it soon become a design worst practice?

That depends. While the successful use of this functionality on high-profile services  suggests that the infinite scrolling trend will continue, it’s important to recognize that it hasn’t worked everywhere.

At the end of the day, any design trend considered worth exploring should be explored in the context of a website’s purpose, and the needs, desires and expectations of its users.

And when the use of JavaScript is implicated, performance and navigation should never be ignored.

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